‘Undressed @ Junction Hotel’ Fashion Promo Revealed!
Earlier this week we showed you behind-the-scenes of the latest fashion shoot… I can now reveal the final images that are released to promote the third ‘Undressed’ @ Junction Hotel – an eclectic collection of local designers and boutiques. The Spring Showcase will take place Saturday 9th October and is not to be missed! Really pleased with the quirky but sleek results…
Concept, Styling + Photography: Tim Neve
Models: Kelly, Patrick
Hair and Makeup: Lisa Fowler
Clothes: Before It Began
Behind-the-Scenes: Mannequins + Laundromat = Fashion Shoot
Above: Mood board details the sleek ‘urban meets couture’ concept…
How does the week begin on a rainy Monday afternoon in the Tim Neve studio?
Making over models to look like androgynous mannequins and whisking them off to the local laundromat for a fashion shoot, of course!
The shoot is for the promotional image of an upcoming local fashion event featuring young emerging designers and boutiques (including the clothes featured in the shoot from fellow Renew Newcastle project Before It Began).
Really pleased with the execution of this concept, here’s a sneak peak behind the scenes in creating the unique look… just wait till you see the finished results!
Hair and Make-up direction flawlessly executed by Lisa Fowler (below)
Above: I conceptualised, styled + photographed the promo shoot… but feel quite short alongside the gorgeous models!
The Clinic revamp – as featured on Lost at E Minor
Thanks to fellow Clinitian Zac for the praise of our recent revamp on his ultra-cool international trend-spotting website Lost at E Minor…
Lost At E Minor is run out of offices in Newcastle, Australia, and New York, USA. Our offices in Newcastle were pretty tired and in need of a make-over. Step in interior designer and stylist Tim Neve. Working on a budget of just $500, he achieved something pretty amazing. The guy is a genius at this stuff.
Melbourne Cup Fashion Shoot – Now Released!
Earlier this week you got a glimpse behind-the-scenes of the Melbourne Cup Fashion Shoot.
I can now reveal the finished image, which is released as of today to promote ‘the race that stops the nation’ for my great client Junction Hotel, presented in association with Moët & Chandon.
So pleased with the final result – fashion, fizz and frivolity as the tag line says!
I’ve personally spent the last two years at this event and it’s always the most fashionable venue in Newcastle to spend Cup day… so grab a ticket before they sell out.
Good Night Big Dog TV Promo – Now on air!
A while back I gave you a sneak peak at an underwater wonderland inspired little boys bedroom TV set, but didn’t reveal exactly what the creation was intended for…
Well now every night at 7.30pm on NBN TV Newcastle’s favourite fluffy animal has a whole new look!
For those of you not from the area, Big Dog is a nostalgic icon for all locals – I remember distinctly being told it was time for bed as a child, simply because the canine himself was snuggling up for the night.
Also may be an urban myth – but apparently clever parents used to video tape the promo spot and play it at any time they decided they had enough of the kids for the day and wanted to send them off to bed, how funny!
It was an exciting honour to be asked to conceptualise and create this fantasy world for a well known and well loved TV moment.
The last version had been airing for almost a couple of decades and was looking a bit sad (check it out here), so who knows how long the new revamp may stay around for…
Awesome animation by the commercial director Stuart McBratney brings the set to life too!
Watch the new-improved Big Dog here.
In the TV Kitchen…
It’s funny styling so many TV commercials lately as I don’t actually switch on the tellie that much myself! That was however until the Masterchef phenomenon took over and there was nothing better to do on a Winter’s evening than snuggle up and watch the beautiful culinary creations unfold…
So with foodie-fever in fashion I was feeling quite inspired when asked to create an inviting kitchen set for a national pasta company.
At short notice the easiest option was for me to revamp my own kitchen to suit the brief. Now I wouldn’t go as far as to quote Carrie Bradshaw and say “I never use my kitchen, I store sweaters in my oven!” but it was fun to turn what is usually a quiet space of my home (single lad = minimal cooking effort) into a lively interior.
The scheme came from the company’s branding colours, which were suitably Italian but I was wary from styling too ‘themey’. Instead vintage canisters mix with deli-style pantry items to create a funky look.
The best bit? On a minimal budget (as always) the only real expendeture was painting a vivd red splash back (Nippon Paints ‘Wineberry’), which only required one test pot to do the trick for around $8. Proof as always you can make a dramatic change to your interior with little cost or effort.
Of course my home is usually decked out in serene, neutral tones and it wont take me long to get the paintbrush out and change it back to my own style!
Borrowed these fab (replica) Tolix stools in red – instantly screams European style!
Above: Me mid-flight creating a homely table setting.
The super-cute actor couple: looks like a scene from Desperate Housewives!
Above: Director Stuart McBratney working his magic.
Behind-The-Scenes – Melbourne Cup Fashion Shoot
Above: Mood Board
I can’t believe my client and I started talking about promoting Melbourne Cup a few weeks ago – that’s about four months before the actual famous day even occurs!
We wanted to create a promotional image that was fashionable and fun, so the obvious solution was why not a model draped across a carousel horse?
The horse itself had to be transported up from Sydney especially for the shoot day, it’s colourful carvings providing the inspiration for the fashion palette – pattern on pattern in fresh Spring hues. As this was similar to a kind of Pucci print, it seemed appropriate to create a makeup scheme influenced by the 60’s – think big eyes.
We also took inspiration from a horses mane for the hair style – a side pony, waved into a loose plait, with a quiff for extra theatricality.
The backdrop was the venue itself – a bar lined with Cosmo’s, backlit by LED pink lighting making the space absolutely glow.
I love Melbourne Cup so this was a really fun job – my role was to conceptualise the concept, produce and photograph the shoot. It was also fun to get into Spring finally!
Really pleased with the final result, but first here’s a sneak peak behind the scenes at the wonderful team who pulled the look together…
Hair and Makeup Stylist Lisa Fowler creates the ‘mane’ on beautiful model Sarah.
Fashion Stylist Tahnya Morris rounded up every graphic-print dress in Newcastle to try as options!
Unfortunately the Cosmo’s were non-alchoholic…
The divine head piece is by local milliner Anthea Horn – what a talent!
Tahnya ponders: What works best with a carousel horse?
The Team (that’s me in there too).
Ps. Director Stuart McBratney also captured the stylists mid-flight on film for an upcoming online fashion doco, stay tuned…
‘Mad Men’ style office TVC – as featured on Apartment Therapy!
Above: Concept, Below: The finished scheme…
Well it’s the start of a very busy shoot week here – somehow the schedule has filled up all at once with two television commercial shoots, one fashion shoot and a behind-the-scenes doco all in the next 48 hours alone!
First up, an office meeting room set for a national TVC. We’ve revamped what was once the drab waiting room of our communal creative office to become a ‘Mad Men’ inspired backdrop full of timeless, classic designer pieces in warm woods and with a moody olive green wall scheme. I’m so pleased with the result.
The design inspiration was to work within the architectural confines that we had. Things like the dated ceiling panels and vintage stained wood doors throughout were actually suggestive of a ‘Mad Men’ style office, so stylist Tim Neve came up with a concept to run with this idea, with fellow neighbour and interior expert Tanya offering sound advice to complete. Rather than looking overly ‘retro’ or themed, we wanted to embrace the original era while using classic design pieces to look contemporary and cool.
But the space really came to life when filming the commercial itself, here’s a sneak peak behind the scenes…
…Stylist had to put on his favourite vintage print shirt to suit the mood, of course!
Johan + Nouha ‘Wedding Style’ – The Book!
I’ve been dying to make use of the amazing digital photo services that are available these days, longing for an excuse to create a one-off photo book.
Well the time finally arose when it came time to give newly weds Johan and Nouha their wedding gift (they expressly stated ‘No toasters – we have plenty!’)
The result is a gorgeous 20 page hard cover publication that chronicles the journey we went though together to create their unique wedding style (check out here in case you missed the earlier behind-the scenes of the big day).
Rather than snapshots of the bride and groom and guests this is instead the story of the unique concept we came up with for their wedding theming, and the fun along the way to bring it to fruition!
So why not consider such a novel idea for a unique gift? It will make a wonderful coffee table momento for any occasion. I produced this online using Domayne Photo Station.
You can flick through the layout of the final book here…
‘The Finer Things’ Country Home Ideas Cover Feature – Out Now!
Parisian style comes to life in our latest cover feature for Country Home Ideas magazine – it’s in newsagents and supermarkets nationally from today so grab a copy!
Shot at the beautiful Silver Spoon Boutique at The Junction NSW, and featuring gorgeous modern-country design ideas from Spotlight, Domayne and Eckersley’s:
Try a taste of luxury in your own home with a feminine but modern palette of dusty pinks, metallic greys and gloss black…
View in full here.
Story + Styling Tim Neve
Photography Johan Palsson